The Continued Fragmentation of Monolithic Biz Organizations
This past week on the Couchcast it was my pleasure to interview not one but two Utah companies benefiting from fragmenting business structures. Along with my co-hosts Thom Allen and Robert Merrill I talked to Integratechs and Bungee Labs.
Computer maintenance like data backups and virus checking are essential to maintaining smooth operations. However, most small to medium-sized businesses find it hard to justify the expense of a dedicated IT professional. Integratechs allows companies to focus on their core competencies while “farming out” this important, yet tangential, duty. Its what they call IT outsourcing.
Bungee Labs bills itself as a “Software as a Service” (SaaS) platform. It is a web based suite of tools that removes much of the heavy lifting required to make a diverse set of online applications. This may include correctly configuring SOAP calls to common web APIs or maintenance of hardware related to scaling. By abstracting away the common ‘plumbing’ Bungee allows developers to focus on the business logic that makes their application unique.
The idea of ‘hiring out’ non-essential business functions is not new - the people who clean your office are most likely employed by someone else. What is new, however, is that once whiz bang areas of computing are now commodities. With companies like Integratechs and Bungee Labs jobs like maintenance and server administration (respectively) are abstracted utilities.
Do you bring some uniqueness or creativity to your job? Are you essential to the strategic difference your company uses to compete? If not, how long before your services are replaced by a third party?
Matthew Reinbold is Creative Principal for 


