I recently cleaned the office. In the process of pairing back the teetering piles of reference periodicals I began to notice an trend. In 2008, Utah Business, a statewide business magazine, had a fetish for flocks of white guys. Not once, not twice, but four times we were to believe that three guys just happened to be hanging around for their photog.
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The only women to grace the cover in 2008 were part of the ’30 Women to Watch’ issue (a female was required, I suppose). At least they had the good sense not to break the ‘Three Amigos’ meme.
I’m sure this isn’t a conscious plot equating the state’s company mix to a slice of Wonderbread (or, more appropriately, three slices of white loaf). But it raised an interesting, albeit flawed, question – if the covers of Utah Business are to be believed – just how diverse is the state?
I had to browse all the way back to the June 2007 issue before I was able to find a woman who had the cover all to herself. I gave up looking for a featured business owner who was non-white somewhere in the 2005 archives – there might be one there further back.
In his book, Rise of the Creative Class, Richard Florida argues that cultural diversity is essential for innovation to happen (pg 79, paperback edition):
This is spoken of so often, and so matter-of-factly, that I take it to be a fundamental marker of Creative Class values. As my focus groups and interviews reveal, members of this class strongly favor organizations and environments in which they feel that anyone can fit in and can get ahead.
Diversity of peoples is favored first of all out of self-interest. Diversity can be a signal of meritocratic norms at work. Talented people defy classification based on race, ethnicity, gender, sexual preference or appearance. … Many highly creative people, regardless of ethnic background or sexual orientation, grew up feeling like outsiders, different in some way from most of their schoolmates. They may have odd personal habits or extreme styles of dress. Also, Creative Class people are mobile and tend to move around to different parts of the country; they many not be “natives” of the place they live even if they are American-born. When they are sizing up a new company and community, acceptance of diversity and of gays in particular is a sign that reads “nonstandard people welcome here”.

All of which are additional reasons to celebrate Kelly King’s upcoming appearance on Utah Business. Not only does her story merit her standing alone (!) but its representative that there’s more to Utah’s story than dudes of European descent.
Is such weight on such a regionally distributed title justified? I think so. These are the faces that are presented to the world. These are the covers which either challenge or reinforce outside stereotypes. If Utah is to be competitive as a sector going forward we can’t afford to have brilliant creative types misunderstanding the number and diversity of opportunities that are here.
So congrats Kelly and her larger Startup Princess community for the recognition. Given the times we need much more of that all-encompassing coverage.
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